Sabo International Market - Full Mobile Redesign
Reflecting growth, UX maturity, and a mobile-first approach for a better shopping experience
Sabo International Market - Full Mobile Redesign
My Responsibilities
Mobile-first UX / UI design prototyping, user flow improvements, and visual design alignment
Project Overview
After completing an initial redesign for Sabo International Market, I reflected on ways to better support mobile shoppers, improve usability and align the experience more closely with brand value.
This updated mobile-first redesign focuses on:
Clean, accessible UI
Clear product discovery
Stock availability visibility
Faster, simplified checkout
Stronger visual brand identity
The goal was to create a smoother, more trustworthy mobile shopping experience for culturally diverse customers.
Problem Statement
The original app design lacked clear navigation and mobile responsiveness.
Users were frustrated by frequent out-of-stock surprises with no easy way to be notified.
The UI did not reflect the brand's trusted, high-quality image, leading to potential loss of customer confidence.
Goal
Redesign the mobile app to be clean, trustworthy, and easy to navigate on any device.
Create clear product discovery flows with availability status and smart notifications.
Strengthen the visual brand identity through modern, accessible design patterns.
Categories
Cart
Product Listing
Checkout
Product Details
Profile
Design Decisions That Drive Revenue
Throughout the redesign of Sabo International Market’s app, I focused not only on improving usability, but also on driving stronger business outcomes through strategic UX decisions:
Recently Restocked:
Positioned returning or newly available items where users could easily spot them, supporting product discovery at the right moment.
Frequently Bought Together:
Grouped commonly paired products to streamline decision-making and reduce friction at checkout.
Buy More, Save More Offers:
Introduced lightweight incentives that reward users for stocking up on essentials balancing user needs with business growth goals
Takeaways
Impact:
Elevated a previously outdated interface into a modern, mobile-first experience that better reflects Sabo’s quality and trust
Introduced features that guide user behavior naturally (e.g. Recently Restocked,” “Frequently Bought Together,” “Buy More, Save More”), supporting both user goals and business growth.
Reduced cognitive load and friction through clean navigation, visual clarity, and mobile-optimized flows.
Designed for real customer context (e.g. Sunday post-church shopping), aligning with user habits and motivations
What I Learned:
How to apply UX principles with business goals in mind, designing not just for usability, but also for measurable outcomes like increased cart size and user retention.
The importance of visual hierarchy and spacing to reduce overwhelm in mobile layouts.
How to translate stakeholder needs (e.g. store traffic reduction) into Feature-led UX decisions.
That a redesign isn’t just a new look, it’s a chance to rethink how an experience works, feels, and performs.
